Thank you for your interest in our Business Spotlight Video Interview opportunity. The support we have received for this from our local business community has been amazing!!!
I’m sure you’ve heard the saying, “People do business with people they know, like, and trust”.
Faceless businesses are a thing of the past. People want to know who they are buying from, they want to put a name with a face. This is especially true when your business serves a local community like Sussex County.
Face-to-face business networking events are a great way to introduce yourself to other local business owners. Over time as you get to know each other and build trust in your relationship, it’s likely they will refer business to you.
Exhibiting at local events is another great way to get in front of the community. Setting up a beautiful booth and giving away some fun promo items is a great way to draw attendees in to learn more about your business offerings.
Both of these approaches are great for making connections, but they take a lot of time and a lot of work to see benefit!
What if there was a way to combine the benefits of face-to-face networking, with the community exposure of a live event???
Now there is…
Life In Sussex is happy to announce our new Business Spotlight Video Interview opportunity!
Video is a great tool to help potential customers get to know you. In video they see you, hear your voice, learn about your story, and begin to make a personal connection with you.
Through the power of the Life In Sussex platform we will share your Video Interview with the Sussex County community, helping them connect with you and your business.
The Power of Story
Everyone who owns a business has a story to tell. Maybe it’s how you turned your passion in to a full-time business, how you started a non-profit to help community members in need, or how you became the operator of a third generation family business. Storytelling has been connecting communities for over 36,000 years.
Some of the videos we have created are recaps of local events and provide the community with an overview of what happened at these events. These are great feel good stories that the community loves, and they bring awareness to things going on in the county that they otherwise may not have know about.
The Newton Holiday Parade video was meant to evoke a feeling of holiday fun within our community. The MC did a great job announcing and adding some levity to the parade that put a smile on people’s faces. We wanted to highlight our local organizations, groups, bands, dancers, and pageant winners that often go unnoticed by the general community. We hope this video will inspire those who have never been to the parade before to come out with their families and see it in person next year.
Our Sussex County Lights winner announcement video not only highlighted the top six holiday displays in the county, it showed how the community came together around an event to celebrate the holiday season by voting for and supporting the creators and displays that excited them the most. If you haven’t seen this fun video I encourage you to give it a watch here.
All of these stories told through video have really resinated with the Sussex County community. There is a void of local information and entertainment, and we want to fill that void with your amazing story of entrepreneurship and service to the community.
Video Interview Details
We will start by creating a video that spotlights your business. The video will include general details about your business, the story behind you and your business, who your business best serves, and why the community should buy from you. The video will then be included on our YouTube channel, embedded in an article on our website, shared in our weekly eNewspaper titled This Week In Sussex, and social profiles.
If you wanted to promote an upcoming event, special limited offer, or discount in the video we can certainly do that. Since including a promotion would “date” the video, we have added a Promo Edit add-on as an option.
With the Promo Edit add-on we will create another version of your video to remove mention of the promotion making it more evergreen and relevant for a longer period of time
Once the video is completed and uploaded to our YouTube channel, we will then create an article on our website with information about your business and embed the video. This article will be shared in our eNewspaper This Week In Sussex, and through our social profiles. With some of our packages, we will also insert a display graphic on our website and in our eNewspaper for added visibility.
Since the video will be uploaded to our YouTube channel, you have the ability to share it directly on your social media profiles and link to it from your email marketing. Best of all, you can embed it on your own website!!!
Many business owners have a section on their website for News, Reviews, In The Press, etc. You could write up a short piece about your interview and embed the video directly on your website. Then share it with your customers, online community, family and friends. The more you share it, the more benefit you’ll see from it.
To learn more about our Business Spotlight Video Interview opportunity, please fill out the form below and we will email you with package options and pricing.
